With Singapore’s best online shopping sites, finding great deals and quality products is easier than ever. Whether you’re after fashion, electronics, groceries, or unique lifestyle goods, there’s a platform for every need.
From homegrown marketplaces to global e-commerce giants, Singapore offers a seamless online shopping experience with fast delivery and secure payment options. But with so many choices, which sites truly stand out? Let’s explore the top platforms that make online shopping convenient, affordable, and rewarding.
Key Takeaways:
- Singapore offers diverse online shopping platforms, from global marketplaces like Lazada and Shopee to specialised local retailers.
- Customers can find everything from electronics and fashion to groceries, with many sites offering competitive prices and fast delivery.
- Security and reliability are key factors, with trusted platforms providing secure payment options, buyer protection, and verified sellers.
- Many of Singapore’s best online shopping sites offer promotions, flash sales, and exclusive deals, making online shopping convenient and cost-effective.
- Local businesses and niche stores also thrive online, providing unique and personalised online shopping experiences.
25 Best Online Shopping Sites in Singapore
Singapore’s online shopping scene includes options from global e-commerce giants to niche local retailers. Whether you’re looking for fashion, electronics, groceries, or unique lifestyle products, there’s a platform to suit your needs. To help you navigate the choices, we’ve curated a list of Singapore’s best online shopping sites.
These 25 platforms stand out for their product variety, competitive pricing, and reliable service. Get ready to explore the top sites that make online shopping easy and rewarding.
1. Qoo10
Formerly operating under GMarket, Qoo10 has established itself as an Asian top-tier online marketplace. Present in five countries and striving to dominate the market, Qoo10 symbolises its relentless pursuit of online shopping excellence and completeness, fulfilling this promise with each transaction.
The vast selection of products available on Qoo10 is central to its widespread appeal. With an array that spans from household staples and foodstuffs to culinary tools and beauty products, there’s something for every buyer at Qoo10. The platform draws customers with its well-organized promotions, leading them effortlessly toward enticing deals at appealing prices.
For those seeking a trustworthy and efficient environment for purchasing goods online, Qoo10 delivers. It provides options that allow users to sort through items swiftly and pinpoint what they need without complication. These intuitive functions elevate customer satisfaction by ensuring the process is simple and pleasurable.
In addition, Qoo10’s partnership with 7-Eleven allows customers to pick up their items in one of the 500 convenience stores in Singapore.
Strategies such as group purchases and web-based auctions significantly enhance competition within the marketplace—practices which attract roughly 3.21 million visitors monthly. This robust visitor count proves how effectively Qoo10 fosters connections between vendors globally, with consumers keen on online shopping within an energetic digital bazaar.
2. Lazada
Lazada is one of Singapore’s most popular e-commerce platforms. It offers an extensive range of products across multiple categories, from electronics and home appliances to fashion and beauty products. Lazada provides a seamless online shopping experience with user-friendly navigation, secure payment options, and reliable customer service.
The platform also features LazMall, which guarantees 100% authentic products from trusted brands, giving shoppers peace of mind when purchasing branded goods.
Frequent sales, vouchers, and flash deals make Lazada popular among bargain hunters. The platform’s logistics network ensures fast delivery for selected products, often within a day. With its affordability, variety, and convenience, Lazada remains a top choice for Singaporean shoppers.
3. Zalora
With over 50,000 products available, Zalora has become a premiere online shopping destination in Singapore. It is renowned for showcasing a comprehensive selection of local and international fashion brands to satisfy customers looking for the latest styles or classic wardrobe staples.
The platform offers an effortless and enjoyable shopping experience with swift delivery options, including cash-on-delivery service, simplifying the purchasing process. Zalora’s intuitive user interface enhances the shopper’s journey by facilitating easy navigation and transaction execution when selecting fashion pieces through online retail websites.
Their biggest win is that they have an equally impressive collection of men’s wear, which is uncommon in fashion sites. They have men’s hoodies, sweatshirts, shorts, casual shoes, backpacks, and many other items.
Other impressive features of this online shopping site include unlimited next-day delivery, a 30-day free return policy for purchased items, free delivery for items above SGD40, and the option to pay cash upon delivery. The site sells products from famous brands such as Adidas, Under Armour, Topman, and Superdry.
Zalora prioritises customer satisfaction by offering hassle-free returns within specific periods. The site regularly hosts seasonal discount events accompanied by significant promotions on dates such as October 10th (10.10), November 11th (11.11), and December 12th (12.12). These sales enable consumers to take advantage of exceptional deals that help them economise while indulging in their preferred fashion merchandise.
4. Carousell
Carousell is a leading C2C online marketplace that enables buyers and sellers to transact directly with one another. It has successfully expanded into countries such as Indonesia, Malaysia, Taiwan, and China. On Carousell’s platform, shoppers can discover various items, including apparel, health and beauty products, household necessities, and electronic gadgets.
A group of students created the site in 2012. Carousell allows users to list, buy, and sell old and new items, unlike other online shopping platforms. Although initially a mobile platform, it has since invested in a desktop interface that guarantees a smooth user experience.
Carousell raised $45 million in funding in 2017 to ensure that it can maintain its competitive edge and expand to other Asian countries. The emphasis at Carousell is on providing affordable products while simplifying interactions between consumers and merchants. This positions the platform as an ideal venue for those intending to trade new or pre-owned goods without incurring the extra fees typically on conventional e-commerce websites.
Carousell’s intuitive app interface and user-friendly website allow customers to effortlessly explore options before initiating contact, leading to smooth transactions. The company’s commitment to ease of use and extensive product offerings solidify its status as a favoured online destination for discerning purchasers seeking exceptional deals in commerce, from fashion to electronics.
5. Shopee
Shopee has swiftly risen to prominence as a top e-commerce platform in Singapore, achieving an impressive 80% market penetration among local consumers. The e-commerce site industry in Singapore is anticipated to hit the USD 4.6 billion mark by 2025, indicating significant growth opportunities for platforms such as Shopee.
The remarkable performance of Shopee is mainly owing to its dynamic online shopping festival promotions that generate substantial traffic and boost sales on the site. Catering to various types of commerce, it supports consumer-to-consumer (C2C) and business-to-consumer (B2C) models, establishing itself as a flexible online marketplace for shoppers.
Dominating the realm of online shopping in Singapore with around 16.15 million visits each month, Shopee solidifies its position at the forefront of the digital retail landscape.
6. Redmart
Redmart has transformed shopping in Singapore by becoming an integral part of Lazada Singapore, offering an improved grocery shopping experience. Its extensive selection includes over 80,000 products, ranging from fresh fruits and vegetables to meat, seafood, beverages, snacks, and beauty and healthcare essentials. This ensures that customers can find all their necessities under one roof.
The platform distinguishes itself with its Best Price Guarantee policy, which assures shoppers they’ll receive a refund should they discover lower prices on matching items elsewhere. Alongside regular promotions like the enticing offer of $60 off across the first four purchases made through Redmart, it makes it an economically savvy option for those looking to shop for groceries without overspending.
Their commitment lies in consistently competitive deals, ensuring significant savings are always available.
Redmart prides itself on excellent customer care. Its user-friendly app allows users to modify orders easily and select precise two-hour delivery windows tailored to customer schedules. This convenience is widely celebrated among users who appreciate being liberated from the hassle of queueing at physical supermarkets.
Thus, Redmart has cemented its status as a top online destination for grocery delivery services within Singapore’s retail landscape.
7. HipVan
HipVan stands out as the preferred online store for those aiming to revitalise their homes. It is renowned for offering a distinctive assortment of furniture and homeware that are both stylish and high-quality at prices that won’t break the bank. Committed to delivering well-crafted products, HipVan ensures its shoppers can discover items that perfectly blend aesthetic appeal with practicality.
The platform has garnered acclaim from customers who appreciate its superior quality and service and has an overwhelmingly positive reputation. The online shopping native mobile app elevates the shopping experience, offering a hassle-free way to peruse, browse, and make ever needing to leave their abode.
For any home inch of new furnishings or decorative pieces like sofas, dining sets, or accents to invigorate one’s living area, HipVan presents a vast selection designed to meet any taste. By combining top-notch quality with chic design choices and seamless convenience, HipVan emerges as an exceptional provider of home goods tailored for contemporary lifestyles.
8. FortyTwo
FortyTwo is one of Singapore’s largest online furniture and home décor retailers, offering stylish yet affordable pieces. The platform provides a wide selection of furniture, from sofas and beds to dining sets and office essentials, making it a popular choice for homeowners and renters.
Customers can browse thousands of products, filter by budget, and enjoy delivery services with assembly options. FortyTwo’s affordability and variety make it a top contender in Singapore’s home online shopping market.
9. Love, Bonito
Initially known as BonitoChico, Love, Bonito evolved from a business selling second-hand attire to a significant player in the fashion retail sector. Rachel Lim and her friends, who co-founded the company, seek to inspire confidence and empower women by offering thoughtfully tailored clothing that meets the needs of Asian women in their daily lives.
Love, Bonito conducts numerous fittings to ensure each piece of apparel is meticulously crafted for an impeccable fit specific to Asian body shapes. This dedication extends beyond design. It also includes social responsibility efforts like the LBCreate program initiatives, which benefit society and promote female empowerment.
In celebrating Asian womanhood, Love, Bonito excels by crafting garments suitable for real-life situations. Their commitment to producing practical yet stylish designs has cemented their reputation within the competitive fashion marketplace as more than just another brand—one focused on inclusivity and intentional creation.
10. Harvey Norman
Harvey Norman is Singapore’s household name for electronics, home appliances, and furniture. The online store offers an extensive selection of the latest gadgets, home entertainment systems, and essential household items. Shoppers can browse a wide range of products, compare prices, and enjoy exclusive online promotions that may not be available in physical stores.
The platform provides flexible payment plans, warranty services, and in-store pickup options, making them ideal for consumers who want the reassurance of after-sales support. Whether upgrading your home appliances or searching for the latest tech, Harvey Norman remains a reliable destination for quality products.
11. FairPrice
FairPrice makes grocery shopping more convenient than ever, offering a vast selection of fresh produce, household essentials, and pantry staples. As Singapore’s leading supermarket chain, FairPrice ensures customers access quality groceries at competitive prices. The online store allows shoppers to schedule deliveries or opt for Click & Collect at nearby outlets, making it a practical solution for busy individuals and families.
Frequent promotions, member discounts, and bundle deals enhance the online shopping experience. Whether stocking up on weekly groceries or looking for last-minute household items, FairPrice Online provides a seamless and efficient way to shop without leaving home.
12. Sephora
Sephora is the only cosmetics-centred e-commerce site on this list. It offers shoppers an extensive catalogue of beauty and skincare products. Sephora is a trusted beauty retailer that offers a diverse range of skincare, makeup, and fragrances. The online store provides access to exclusive brands, limited-edition sets, and loyalty rewards, making shopping even more enticing.
Sephora’s user-friendly interface and detailed product descriptions ensure a seamless online shopping experience. Beauty enthusiasts can also enjoy free samples and birthday gifts from the Sephora Beauty Pass rewards programme.
13. Yeobuild HomeStore
Yeobuild HomeStore is committed to enhancing living spaces by providing home items such as cookers, wine chillers, ceiling fans, and spare components. Since its inception in 1980, the store has become synonymous with reliability and effortless buying processes in the consumer electronics sector.
The shop distinguishes itself by offering complimentary delivery across Singapore, which adds considerable convenience for online shoppers. By prioritising customer satisfaction and offering a comprehensive selection of superior home goods, Yeobuild HomeStore has cemented its position as a reputable entity in online shopping for electronics.
14. MakBesar
MakBesar serves as a bridge between consumers and many suppliers, presenting an expansive selection of goods that appeal to different tastes. The offerings span from beauty items and fashion accessories to garments and beyond, guaranteeing that shoppers can find a comprehensive array of products.
MakBesar stands out as a multifaceted retail hub by spotlighting merchandise from local and global brands. It caters to those pursuing cutting-edge fashion statements and staple necessities, and its substantial assortment promises an all-encompassing online shopping experience for everything one might require.
15. Amazon Singapore
Amazon Singapore has notably improved its local market footprint by backing sellers from Singapore and providing customised services. Its platform features an easy-to-use English-language interface, which enables a smooth online shopping experience for the region’s consumers.
The company offers a wide range of products and bolsters its logistics in Singapore through alliances with domestic shipping and customs agencies, simplifying the sales process. Amazon’s dedication to working closely with local entities guarantees that it can deliver prompt and dependable services to its clientele in Singapore.
16. Taobao
Taobao is a popular platform for finding affordable, unique finds directly from manufacturers. The site offers everything from fashion and home décor to electronics and lifestyle products at unbeatable prices. Although most listings are in Chinese, many Singaporeans use third-party agents or translation tools to navigate the platform and make purchases easily.
While Taobao is well-known for its low prices, buyers should consider shipping fees and potential quality variations. Using a reliable freight forwarder can help ensure a smoother shopping experience. For those who love hunting for budget-friendly items and don’t mind the extra steps, Taobao is a fantastic resource for affordable online shopping.
17. Kohepets
Kohepets is a trusted online store that specialises in pet supplies. It offers everything from premium pet food to toys, grooming products, and accessories. The platform provides a well-curated selection of products from top brands, ensuring pet owners can find high-quality items for their furry companions. Kohepets makes pet care affordable without compromising quality with frequent promotions and bundle deals.
One of Kohepets’ biggest strengths is its fast and free delivery service for orders above a certain amount. This makes it an excellent choice for pet owners who prefer the convenience of having their pet essentials delivered straight to their doorstep.
18. Uniqlo
Uniqlo is a globally recognised fashion brand known for its minimalist, functional, and high-quality apparel. The Singaporean online store offers a seamless online shopping experience, allowing customers to browse collections, check stock availability, and have items delivered to their homes or reserved for in-store pickup.
With staple pieces like AIRism innerwear, Ultra Light Down jackets, and HeatTech thermal wear, Uniqlo caters to casual and professional wardrobes. Its affordability, durability, and focus on comfort make it a favourite among Singaporeans of all ages.
19. Tangs Online
Tangs is a well-established Singaporean department store that has successfully transitioned into online retail. The online store offers an extensive selection of beauty products, fashion, homeware, and lifestyle essentials. Known for carrying local and international brands, Tangs provides shoppers with high-quality options across various categories.
Tangs Online frequently runs exclusive sales, making luxury and premium products more accessible. The platform also offers a loyalty programme where members can earn and redeem rewards, further enhancing the online shopping experience.
20. Perromart
Perromart is another excellent online store for pet owners. It offers a wide selection of pet food, treats, and grooming products. Perromart focuses on premium brands and high-quality pet nutrition, unlike many general pet stores.
With competitive pricing, subscription-based discounts, and free delivery options, Perromart is a convenient choice for busy pet owners. The store also frequently runs seasonal promotions, helping customers save on pet care expenses.
21. AliExpress
AliExpress is a popular global marketplace offering millions of products at factory-direct prices. It is well known for its affordability, especially regarding fashion, accessories, gadgets, and home décor. Many Singaporean shoppers turn to AliExpress for unique or hard-to-find items unavailable locally.
Although delivery times can vary, AliExpress has improved its logistics network, and many sellers now offer faster shipping options to Singapore. The platform also provides buyer protection and secure payment methods, making it a safe choice for budget-conscious shoppers.
22. JD Sports
JD Sports is a leading retailer of athletic footwear, apparel, and accessories. The Singapore online store offers a diverse range of sneakers and sportswear from brands like Nike, Adidas, Puma, and New Balance. Whether looking for the latest streetwear trends or performance gear, JD Sports has a well-stocked collection.
JD Sports attracts sneaker enthusiasts and fashion-forward shoppers with exclusive releases and limited-edition collaborations. The site also offers convenient shipping options and seasonal discounts, making it an excellent destination for sportswear lovers.
23. EZBuy
EZBuy is an online shopping platform that simplifies purchasing goods from China, the USA, Korea, and Taiwan. It acts as an intermediary, helping Singaporean shoppers buy products from international markets at lower prices. EZBuy also offers bulk purchase options, which allow buyers to enjoy even more significant savings.
The platform’s consolidated shipping service makes it an affordable alternative to buying directly from overseas sites. Customers can also opt for Prime membership, which provides exclusive benefits like capped shipping rates.
24. ​​iShop Changi
iShop Changi offers an online duty-free online shopping experience that allows travellers and non-travellers to purchase tax-free luxury goods, cosmetics, electronics, and wines. This online platform, run by Changi Airport Group, offers a wide range of premium brands at competitive prices.
Travellers can purchase products online and collect them at the airport before their flight, while non-travellers can enjoy home delivery on selected items. iShop Changi is an excellent choice for luxury goods at lower prices.
25. Decathlon
Decathlon is a well-loved brand known for offering high-quality sports gear at affordable prices. Whether you’re into cycling, hiking, swimming, or yoga, Decathlon offers a vast selection of equipment, apparel, and accessories. The brand is known for its in-house innovations and products that balance quality and affordability.
Decathlon’s online store allows customers to browse and order products with the option for home delivery or in-store pickup. With frequent promotions and an easy return policy, it remains a top choice for sports enthusiasts.
Safety Tips for Online Shopping
Image Credit: Microsoft
Online shopping offers unparalleled convenience, but staying vigilant against potential scams is essential. A recent survey indicates that nearly half of Singaporeans feel unsafe when shopping online.
To enhance your online shopping security, consider the following tips:
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Shop on Reputable Websites
- Use Official Retailers: Prioritise purchasing from well-known brands’ official websites or their authorised online stores.
- Verify Seller Authenticity: On platforms like Carousell, look for sellers with verified badges and positive reviews.
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Ensure Website Security
- Check for Secure Connections: Ensure the website URL begins with ‘https’ and displays a padlock icon before entering personal information.
- Be Cautious of Phishing Sites: Scammers often create fake websites that mimic popular retailers. Always double-check the web address for any discrepancies.
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Protect Your Payment Information
- Opt for Credit Over Debit Cards: Credit cards typically offer better fraud protection than debit cards.
- Avoid Storing Card Details Online: To minimise the risk of data breaches, do not save your payment information on websites.
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Be Wary of Unbelievable Deals
- Scrutinise Offers That Seem Too Good to Be True: If a deal appears excessively generous, approach with caution, as it might be a scam.
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Safeguard Personal Information
- Never Share One-Time Passwords (OTPs): Legitimate sellers will never ask for your OTPs. Keep them confidential to prevent unauthorised access.
- Disable Browser Autofill for Payment Details: Turn off the autofill feature to prevent your browser from automatically entering sensitive information.
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Maintain Device Security
- Keep Software Updated: Regularly update your device’s operating system and applications to protect against security vulnerabilities.
- Use Two-Factor Authentication (2FA): Enable 2FA for an added layer of security during online transactions.
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Avoid Public Wi-Fi for Transactions
- Use Secure Connections: Perform financial transactions only over secure, private networks to prevent data interception.
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Monitor Financial Statements Regularly
- Stay Alert for Unauthorised Transactions: Review your bank and credit card statements regularly. If you notice any suspicious activity, contact your bank immediately.
Following these guidelines can help you enjoy a safer online shopping experience. Stay informed and cautious is key to protecting yourself in the digital marketplace.
How to Start Buying from the Best Online Shopping Sites in Singapore
Image Credit: Best in Singapore
With so many options available, choosing the best platforms to shop in Singapore can be overwhelming. However, you can confidently shop online by prioritising security, product variety, and customer reviews. Whether you’re looking for fashion, electronics, or groceries, Singapore’s best online shopping sites cater to every need.
If you’re a business looking to stand out in the competitive e-commerce market, MediaOne Digital Marketing Agency can help. From SEO to social media marketing, we offer expert strategies to boost your brand’s visibility. Contact MediaOne today and boost your online presence!
Frequently Asked Questions
Are there any online shopping sites in Singapore that offer free shipping?
Many online shopping platforms in Singapore provide free shipping options, though conditions may vary. Lazada and Shopee often offer free shipping vouchers that can be applied to purchases from selected sellers. Amazon Singapore provides free delivery for orders above a certain amount, especially for Prime members who enjoy free next-day shipping on eligible items.
Fashion retailers like Zalora also offer free shipping for orders that meet a minimum spend requirement. Some grocery platforms, such as RedMart and FairPrice Online, waive delivery fees for bulk purchases or subscription-based services.
Which online shopping sites in Singapore are best for electronics and gadgets?
For electronics, gadgets, and home appliances, trusted platforms include Lazada, Shopee, and Amazon Singapore, where official brand stores like Samsung, Apple, and Xiaomi offer genuine products. Courts and Best Denki have strong online presences, providing competitive prices and warranty support.
Carousell is another platform where buyers can find both new and second-hand electronics, though it’s essential to verify sellers before purchasing. For premium gadgets and gaming gear, local stores like Challenger and Secretlab have official e-commerce sites.
What are the best online shopping sites in Singapore for fashion and beauty products?
Singaporeans looking for fashion and beauty products can explore Zalora, ASOS, and Love, Bonito for trendy clothing and accessories.
International brands like Uniqlo and H&M also have local e-commerce platforms with exclusive online deals. For beauty and skincare, Sephora Singapore and iHerb offer a variety of products, while platforms like Shopee and Lazada feature both international and local cosmetic brands. Luxury shoppers can turn to Farfetch and Net-a-Porter for high-end fashion and designer items.
What are the best online shopping sites in Singapore for home and furniture items?
Those looking to shop for home and furniture products can explore online retailers like IKEA Singapore, FortyTwo, and HipVan, which offer stylish and affordable furniture with home delivery services. Lazada and Shopee also have a vast selection of home décor, appliances, and DIY tools from various brands.
For premium furniture and home accessories, Castlery and Commune provide high-quality designs with customization options. Homeowners seeking budget-friendly options can also browse Qoo10 and Carousell for deals on both new and second-hand items.
Are there any Singapore-based online shopping sites that support small local businesses?
Yes, several online shopping platforms in Singapore support local businesses and entrepreneurs. Shopee and Lazada have dedicated sections for local sellers, while Carousell is a popular marketplace for small businesses and handmade goods. Krisshop, Singapore Airlines’ e-commerce store, features locally made products and souvenirs.
Additionally, platforms like Naiise focus on Singaporean brands, offering unique and artisanal items. Many of these sites run campaigns to promote local businesses and encourage shoppers to buy Singapore-made products.
What payment methods are accepted by online shopping sites in Singapore?
Most online shopping platforms in Singapore accept a variety of payment methods, including credit and debit cards (Visa, Mastercard, and AMEX), PayNow, PayLah, and digital wallets like GrabPay and ShopeePay. Some sites, such as Qoo10 and Carousell, support cash-on-delivery or bank transfers, though digital payments are generally preferred for security reasons.
For installment payments, platforms like Atome and Hoolah allow customers to split their purchases into interest-free installments on selected sites.
